After our blog post Gap Abandons New Logo on October 13, we started to think, how powerful is Facebook?
We already know that Facebook has become the biggest juggernaut in social media.
But how big?
Facebook itself has confirmed that it has over 500 million active members (users who have returned to the site in the last 30 days), with 50% of them logging in daily and 70% of all members living outside the United States.
The largest growth sector for new registrations on Facebook falls into the 24 to 35 yr old markets closely followed by the 35 to 45 yr old group and collectively they make up the majority of the Facebook market place.
So what can Facebook do for your business?
Facebook can benefit your business in 3 ways:
1) Free, highly targeted traffic to your website and ultimately to your products and services.
2) Free list building.
3) Last but most importantly build real and personal relationships directly with your customers.
Obviously this means that not only can you build lasting and real relationships directly with your customers, you can also lose them if you do not listen to them. This is why GAP could have only ignored their Facebook fans at their peril and why they were forced to resort back to their old logo.